

Natural Choice For A Healthy Mouth
75%
of parents said their child’s teeth looked visibly whiter after two weeks.
97%
of parents noticed their child’s breath smelled fresher throughout the day.
84%
of parents said their kids were more eager to brush because of the fun flavor.
Survey from 18/3/24 (2,980 parents)
Did you know...
Many big-name toothpaste brands contain harmful ingredients that can affect your child’s health?
Collapsible content
Sodium Lauryl Sulfate (SLS)
Sodium Lauryl Sulfate (SLS)
A harsh detergent that can cause mouth irritation and ulcers.
Fluoride
Fluoride
While marketed as essential, excessive fluoride can lead to fluorosis, affecting enamel strength.
Artificial Sweeteners & Dyes
Artificial Sweeteners & Dyes
Ingredients like aspartame and blue dye #1 have been linked to hyperactivity and allergies.
Triclosan
Triclosan
A banned pesticide in soaps, but still found in some toothpaste formulas.